The launch of Lovima meant women could now purchase this contraceptive pill online or from the pharmacy, by consulting with a pharmacist. With Lovima, Women can feel confident and empowered to make a choice for themselves - I was tasked to design the website from wire-framing to asset creation + social concepts & beyond.
I wanted Lovima’s bold powerful message to be heavily reflected in the look & feel of this new website, mixing the sparky colours, elegant illustrations & empowering typography, to create a classic, non-fuss, bold web presence.
Lovima
Initial Research
I explored two different paths for where this brand could potentially go, I really pushed for this route & so did the client, it felt like the most natural fit for the brand, it feels bold & honest, with clever visuals/photography fun typography & feminine iconography.
Web
Website Launch
After a design route had been decided, I then designed multiple assets which I finessed with the client over the course of a couple weeks, this included colour, illustrations, imagery & typography.
All these design decisions where then compiled into the website, to create a harmonious, bold, classic, no-fuss website, get’s straight to the point.
Social Media
Social Concepts
As part of the brand pitch, I designed social concepts for Lovima which included the powerful visuals, harmonious colour palette & bold typography.
I wanted social to feel friendly, real & honest, educational but also fun & fresh. I found the colours really shone bright in this setting, mixing with imagery to really hit home the strong brand message.
Print & Advertising
Magazine
The following magazine layout was created as part of the initial brand pitch, I was keen to show that the brand could excel in all forms of advertising - strong visuals of an empty pill packet, reminding the consumer that they can now buy an oral contraceptive pill from the pharmacy & that they no longer need to see a doctor to get a prescription.
Billboard
Another way I wanted to showcase how the brand could be seen was in billboard form, eye catching visuals, bold brand colours & strong typography, making the consumer stop & think.
