Branding for KY Jelly/Kynect
Well known lubricant brand KY Jelly, which was later renamed to Kynect in the UK, did not have a social/print/web presence, I was tasked to give life to all areas.
From creating print assets for influencers, designing social ads/stories to UX/UI design & photography for both the original (KY Jelly) & the re-brand (Kynect).
Social Media
Launch
My goal for the brand look & feel across all platforms, was to keep it gender neutral & contemporary through colour palette & imagery.
Influencer Card
Photography
Photoshoot for Launch
The client wanted a photoshoot for the launch, first was to find the right location for the shoot which could feature different rooms & set ups, then I put together a shot list of in-use, stylised & more simple shots to be recreated by the photographer.
As these would be used on the social channels as well as for print, I created a props list of tonal backdrops, items & soft, neutral furnishings to create a cohesive bank of imagery.
From KY Jelly to Kynect.
UX/UI
Website Refresh
With the 2021 rebrand for KY Jelly to Kynect, the client wanted a strong & fluid new look to match the new branding, I achieved this through the use of bespoke typography & icons, bold shapes & concise design.
Social Media
Relaunch
To coincide with the launch of the rebrand, I carried through design elements from the new website such as typography & icons, giving the new social channel a fresh & colourful look & feel.