Branding for KY Jelly/Kynect
Well known lubricant brand KY Jelly, which was later renamed to Kynect in the UK, did not have a social/print/web presence, I was tasked to give life to all areas.
From creating print assets for influencers, designing social ads/stories to UX/UI design & photography for both the original (KY Jelly) & the re-brand (Kynect).
Moodboards
Although the target audience was women, I wanted the brand to be cool, gender neutral, liberating & progressive, I did not want to alienate anyone with it’s design message, as it’s a product anyone can use. Both routes could work hard, but the client went with the neutral tones route, which happened to be my personal fave.
Launch
My goal for the brand look & feel across all platforms, was to keep it gender neutral & contemporary through colour palette & imagery.
Social Media
Influencer Card
Photography
Photoshoot for Launch
The client wanted a photoshoot for the launch, first was to find the right location for the shoot which could feature different rooms & set ups, then I put together a shot list of in-use, stylised & more simple shots to be recreated by the photographer.
As these would be used on the social channels as well as for print, I created a props list of tonal backdrops, items & soft, neutral furnishings to create a cohesive bank of imagery.
From KY Jelly to Kynect.
Web
Website Refresh
With the 2021 rebrand for KY Jelly to Kynect, the client wanted a strong & fluid new look to match the new branding, I achieved this through the use of bespoke typography & icons, bold shapes & concise design.
Social Media
Relaunch
To coincide with the launch of the rebrand, I carried through design elements from the new website such as typography & icons, giving the new social channel a fresh & colourful look & feel.