Branding for Moss & Adams
Tasked to create & design the brand personality for this up & coming hand soap brand including, creating the social media presence, designing a fresh new website, bringing new packaging to life with stylised photography & designing eco friendly print assets from influencer cards made from seeded paper which you can water and eventually grow into wild flowers to gift set packaging.
UX/UI
Website Redesign
I wanted to create a personal scrap book feel for the website, using grainy paper textures, sketched illustrations of fragrance notes, water colours, polaroids of the Great British scenery & a muted colour palette create a clean and authentic visual experience.
Social Media
Refresh
Crisp photography, understated design, muted tones & stunning imagery of UK scenery.
Keeping things authentic with a clear design aesthetic was something I really wanted to come across when designing the brands social presence.
Influencer Outreach
Plantable Influencer card made from seeds & mulch which produce wild flowers when watered, to further showcase the brands eco ethics & values.
Photoshoot
The client asked to expand their brand assets with a photoshoot to coincide with the launch of the new packaging by delivering a set of imagery that would be used for their digital & print presence.
I wanted the shots to be light & fresh, props kept to neutral tones to let the colourful bottles do the talking, with pops of colour from the fragrance notes. I created moodboards for each fragrance, props list, shot list & had a hand in model casting & styling.
