Lovima
The launch of Lovima meant women could now purchase this contraceptive pill online or from the pharmacy, by consulting with a pharmacist. With Lovima, Women can feel confident and empowered to make a choice for themselves - I wanted the strong message to be reflected in the look & feel of this new brand, bright bold colours with powerful messaging used across all platforms.
UX/UI
Website Launch
The client needed a new website to coincide with the launch of Lovima, a brand of oral contraceptive. Using a bold colour palette, powerful messaging/imagery & bespoke icons to achieve in time for launch.
Social Media
Social Concepts
Social design concepts for Lovima - Powerful visuals, harmonious colour palette & bold typography
Print & Advertising
Magazine
The following magazine layout was created as part of a pitch, I was keen to show that the brand could showcase in all forms of advertising - strong visuals of an empty pill packet, reminding the consumer that they can now buy an oral contraceptive pill from the pharmacy by consulting with a pharmacist & that they no longer need to see a doctor or family planning clinic to get a prescription.
Billboard
Another way I wanted to showcase how the brand could be seen was in billboard form, eye catching visuals, bold brand colours & strong typography, making the consumer stop & think.