Household cleaning favourite Marigold, needed a refresh - I was tasked to bring the brand back to life, I did so with bright bold visuals & photography with a fun and light hearted aesthetic being at the forefront of the brand - I had creative control in all aspects of the refresh from Instagram reels, Tik Tok’s, photography & social media to print & website assets.
Marigold
Refresh
Social
Filming reels was a big factor in the growth of the brands social media presence, creating engaging, fun & relatable video content gave the brand new life, with reels reaching up to 450k views.
The refresh involved monthly in-house photoshoots featuring bright bold backdrops & in-use shots, showing the fun, light-hearted side of the brand.
Influencer Card
Marigold Match-Up
UX/UI
I was tasked with designing the look & feel for a animated question & answer game that would sit within the website, the player would go through a series of questions with 4 answers to choose from within each, the end result would show the player what Marigold product is their perfect match.